BRAND AWARNESS
Human-to-Human
An effective responsive corporate website combined with an organized activity on social networks represent the communicative strength of the Astra Brand. Our "digital inspiration" is based on the desire to have a direct and authentic relationship with users, to engage them, through our products, to a greater awareness of their own beauty, unmistakable and exclusive, not missing out on industry trends, but above all sharing their own beauty experience.
SOCIAL COMMUNITY
Astra Lovers
Facebook, Instagram, Pinterest, LinkedIn and Youtube. These are the social networks chosen by Astra in Italian Market, through the face of our make-up artist Daniele Batella, to speak in a fun, transparent and universal way to a vast and heterogeneous audience. A fresh, smart and trendy communication that puts the person at the center thanks to an authentic human-to-human interaction, capable of creating a real community: the Astra Lovers.
Quality and Certifications
Technical management and quality control consistently ensure a high standard of quality.
Philosophy
The values that Astra wishes to convey to its consumers in order to create an increasingly authentic relationship between the brand and people.
Social Responsibility
The challenge of change in continuity through extraordinarily innovative products and a Social Responsibility that always believes in quality, performance, safety and the environment.
DISTRIBUTION
Astra Worldwide
Our brand is constantly expanding and is currently present in over 50 countries across Africa, Europe, South America, the Middle East, and Asia.